Hello. This is Watanabe Ten from the α and Hakubi Super Simple World Blog. Today's topic is a rewritten version of a previous article I wrote titled "A New Rule: Delivering 80%?? If You Predict 100 Units Will Sell, Deliver 90 Units!!" The previous article explained how delivering 80% of the stock to sell out can result in lower prices, but this time we'll go a step further and discuss the theme of "What is profit?"
What is profit? In the previous article, we showed that the reason costs are high is because of excess inventory and the disposal of unsold goods. To summarize the previous article, we proposed reducing total production costs by supplying 80% of the stable sales volume as inventory, thereby reducing inventory and disposal costs.
I explained that reducing costs in this way would lead to lower product prices and improved price competitiveness, enabling us to sell more products. In other words, my proposal was to increase sales volume and thus overall profit through a low-margin, high-volume sales strategy, rather than simply lowering prices.
This time, I'd like to change things up a bit and talk about what profit is. Normally, prices are set based on experience, whether it's a supermarket or a retail store. This is because prices are determined by combining various factors, such as price competition with other stores.
I've always believed that when setting a compelling price, it's easiest to determine a reasonable price by first deciding on the profit, and then adding the costs on top of that. This profit, when determining a reasonable price, is a fixed profit margin called a markup, which is determined upfront. However, this markup is also determined based on empirical rules.
The markup rate is based on the empirical rule that large, reputable companies typically have a profit margin of 23%. In fact, once the profit margin is determined, the cost is known during manufacturing, making it easy to calculate the price. In other words, if you first determine a profit margin of 23%, then for a product costing 1000 yen, the profit would be 1000 x 0.23 = 230 yen, giving you a reasonable price of 1230 yen.
However, if you truly want to find evidence, you need to look for a profit margin that is based on solid evidence, rather than simply using a 23% markup rate, where a good profit margin varies depending on the product category. In reality, I haven't fully identified the factors that underlie this profit margin.
The factors cited as the basis for profit in economics include the following: First, dividends paid to shareholders, costs to compensate for losses from inventory and disposal, and cash flow (investment funds) for the company's investments in new things.
To explain each of these factors, since shareholders own a company, dividends paid to shareholders are considered income gains and serve as compensation for the investment costs incurred by shareholders. Therefore, it can be said that companies must make a profit. Also, as mentioned earlier regarding the 80% delivery rate, inventory and waste are expenses, so if a company does not generate profits that exceed inventory and waste, it will incur losses and operate at a deficit.
Finally, there is the existence of contingency funds, which cover investments and emergency expenses.
I've listed several reasons for profit so far, but the simplest reason is surplus production. In other words, profit is what's left over after production has resulted in a surplus. I'd like to delve a little deeper into this point, but ultimately, I think profit is what's left over.
There's good fortune in leftovers. Next time, I'd like to delve deeper into this concept of surplus in relation to profit. That's all for now. Thank you for your continued support. This is Watanabe Ten. See you again.